It appears that Kanye West will once again expand his multi-industry reach, this time via a partnership between his Yeezy label and Gap to launch in 2021.
The partnership, which will bring the Yeezy brand to millions of customers around the world, is a sort of homecoming for the artist who worked in a Gap store as a teen growing up in Chicago. Since then, West has become a disruptive force across music, footwear, fashion, and architecture.
The alliance takes the perceived creativity, fashion leadership, global recognition, and youthful awareness of Yeezy and merge it with Gap brand’s 51 years of expertise with a global reach and best-in-class supply chain.
We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership
– Mark Breitbard, Global Head of Gap Brand
Under West’s creative direction, Yeezy’s design studio will develop the new collection with a focus on modern, elevated basics for men, women, and kids at accessible price points. Additionally, West’s design vision will extend to unique YEEZY Gap expressions in Gap stores and digital channels over time.
Kanye West maintains sole ownership of the Yeezy brand and was recently valued at $2.9 billion USD in April 2020, while Gap Inc. maintains sole ownership of Gap brand. Under the terms of the partnership, Yeezy will receive royalties and potential equity related to sales achievements.