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Loewe has announced their newest limited edition collection: a line of t-shirts featuring the art of American artist, writer, filmmaker, and activist, David Wojnarowicz (1954-1992).

At the height of the HIV/AIDS crisis in the 1980s, Wojnarowicz’s art gave a voice to, and a vision of, the fears and hopes of the LGBTQ community in America. Wojnarowicz himself was gay and was diagnosed with AIDS in 1987. His stunning imagery still strikes audiences and makes us think about the irreparable impact of the AIDS crisis to this day. Such is why the proceeds from Loewe’s Wojnarowicz collection will be donated to the Visual AIDS Foundation, a contemporary arts organization focused on utilizing art to provoke conversation surrounding the disease.

Loewe’s shirts will include four prints that Wojnarowicz produced between the years 1982 to 1990. The project is to be launched May 31st at the Printed Matter bookstore in New York City. Across the world, at the Gran Via Loewe store in Madrid, the launch coincides with the Loewe Foundation’s exhibition of Wojnarowicz work as well as that of his mentor, Peter Hujar as part of an international photography festival, PHotoEspaña.

Not only is it a benevolent gesture for brands to donate their proceeds to a good cause, but it also poignant and as relevant as ever. Similarly to the politized climate of the 1980s in which Wojnarowicz originally created these designs, today’s political climate shares a certain tension surrounding the LGBTQ+ community and other minority groups. The Impression applauds Loewe for using their platform to reignite this conversation about health and social issues, while putting a spotlight on artwork that makes a difference.