Loewe created the Loewe Craft Prize in 2016 to celebrate creativity and craftsmanship in this digital age. Creative Director Jonathan Anderson told Dezeen that handcrafted objects are increasing in popularity in response to “the dominance of mobile phones and other digital devices.”
Craftsmanship is a driving point for Loewe, which named Ernst Gamperl’s “Tree of Life 2” as the winner of the 2017 Loewe Craft Prize, so it’s fitting that the Spanish fashion house collaborated with Anthea Hamilton for the artist’s new immersive installation, The Squash, at Tate Britain for the annual Tate Britain Commission.
Hamilton, the 2016 Turner Prize nominee who is known for producing often humorous works, transformed Tate Britain’s Duveen Galleries by installing over 7,000 white floor tiles and large structures that display art from Tate’s collection. The artist drew inspiration by 20th century French writer and dramatist Antonin Artaud for this installation, as well as an interest in found photography and its disconnection from its original source.
Loewe lent a helping hand for this installation by producing seven costumes for performers in the installation. Hamilton and Anderson collaborated to design the costumes that incorporate the colors and shapes of squash or pumpkin. In addition, the retro-inspired costumes reference 1970s clothing and feature organic textures such as hand painted leather and printed silk.