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Louis Vuitton Blurs the Lines of Reality in Animating 6 Models from the Fall 2017 Show


To introduce their Fall 2017 collection by Nicolas Ghesquiere Louis Vuitton has released a short video centered around the creation of a digital 3-D “sculpture” called Six Girls. The idiosyncratic and unusual piece of visual art is created and directed by French music video director, graphic designer, and singer-songwriter Yoann Lemoine a.k.a. Woodkid.

The video installation was created by taking hundreds of pictures of the six models featured in the Fall fashion show. From these images Lemoine made 3-D scans of the individual models transforming each of them into a virtual avatar or as Louis Vuitton and Lemoine themselves puts it “a video heroine of our time.” The goal according to Lemoine was “to create a video game hero of every girl and silhouette” and he truly succeeds in this regard as the video and 3-D sculptures form an aesthetic of a video game character creation screen, where each little detail is customized and crafted from scratch to each individual player’s specific whims. Further adding to the surreal, video game feel of the video is a liberal, but very careful and deliberate use of digital glitches on the sculptures creating “an effect of erosion, like water on a stone statue.”

This unique and distinctly internet-age piece of digital art is really something fresh in the world of fashion films. The video is given an epic vibe from the visuals as well as from the choir led soundtrack, which was also created by Woodkid. This visionary mind brings us something wonderfully fascinating to ponder over as we as a society further blur the line between what is real and what is virtual.