JJ Collier Also Joins as Vice President of Design and Outerwear
Jonathan Cheung has been appointed to Global Creative Director at Lululemon, taking charge of the brand’s worldwide design team. He succeeds the late Phil Dickinson, who passed away last May. In addition, JJ Collier has joined in the newly created role of Vice President of Design and Outerwear. Both appointments, effective Monday January 15, are based in Vancouver.
Reporting to Sun Choe, Lululemon’s Chief Product Officer, Cheung and Collier bring a wealth of experience to their roles. Cheung, with over 30 years of creative and business leadership, was previously a consultant to notable brands such as Gap Inc., Mattel Inc., Merrell, and Pangaia. He has held senior positions at Levi’s, working globally with industry icons like Franco Moschino and Giorgio Armani.
As Global Creative Director, Cheung will shape Lululemon’s global creative strategy and define the brand as a global destination for innovative apparel, footwear, and accessories. Collier, with a background in founding Collier Brands and senior design roles, will lead Lululemon’s outerwear teams, focusing on guest-centric category innovations.
“Jonathan and JJ have proven track records in product innovation and their leadership will accelerate our goal of delivering products that both disrupt the industry and resonate with consumers, while building upon the expertise we have in creating technical innovations,” said Choe. “I’m thrilled to have Jonathan’s deep understanding of global consumer needs guiding our creative vision, and excited to see how JJ’s technical design expertise continues our growing outerwear offering.”
Lululemon, in its third-quarter results, reported a 19 percent increase in the women’s business, driven by new product launches and strength in key franchises, particularly the Wundermost bodywear featuring their softest fabric ever. The brand is also focusing on expanding its presence in the men’s category, which saw a 15 percent growth in the quarter.
