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Marc Jacobs’ Daisy Fragrance Spring 2017 Ad Campaign with Kaia Gerber


Celebrating its 10-year anniversary of the Daisy perfume, Marc Jacobs’ Spring Campaign features the new face of Kaia Gerber, daughter of Cindy Crawford. Starring in her first fragrance campaign, Kaia showcases the feminine and youthful aspects of Daisy, which caters to teens. Gerber and her model friends, Sofia and Dilia, frolic through fields of daisies, while embracing the three fragrances in the collection. The use of Gerber is a smart move for Jacobs, as her career is on the rise and she will be able to bring her 1.2 million followers into the brand.




Agency | DJA
Creative Director | David James
Photographer | Alasdair McLellan
Models | Kaia Gerber, Sofia Mechetner, & Dilia Martins
Stylist | Katie Grand
Casting Director | Anita Bitton
Hair | Syd Hayes
Makeup | Diane Kendal