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Since launching on the scene in 2017, designer Marine Serre has been a breakout star. Simultaneously selected for the Hyères Festival, the ANDAM Prize and the LVMH Prize, the designer went on to win the latter.

The should come as no surprise for a designer who found her fitting after graduating from La Cambre Mode[s] with highest honors and becoming intimately acquainted with the inner workings of the fashion industry through a series of internships and positions at Alexander McQueen, Maison Margiela, Dior and Balenciaga.

A key takeaway from her experience must of been understanding how to breakthrough in the struggle for attention by defining convention and being irreverent as the design has done both in her latest fall 2018 ad campaign entitled Manic Soul Machine. Lensed by Tanguy Poujol, the campaign creates surreal compositions that Dali would of embraced and Duchamp would of joined. The campaign follows a new three-dimensional strategy between the crumbling metropolis and new artificial battlegrounds as different generations of women embody the collection’s unbridled energy. And we here at The Impression see it as a breakout hit. Part Netflix Glow, part Devo video, all Marine Serre.

Photographer |  Tanguy Poujol for Kristin Lambert Studio
Models | Carla Daher, Chihiro Niuya, Dolores Melia, Juliette Merie, Laurence Van de Perre, Lynca Rutagarama & Sofya Chalaguina
Stylist |  Benoît Bethume
Hair & Makeup | Isabelle Bertrand