Store Scout, MILLY SoHo
BY STEPHANIE PETTWAY
MILLY marks the opening of their second retail store in NYC with some real flower power. The 2,000sq. ft. store is the brand’s first real presence downtown.
On the front windows, the phrases “Wild Flower,” and “Power to the Flower,” can be seen outside, along with neon flower signs. Inside, the flower theme continues with large archways covered in purple flowers and greenery. The clothes from the cult favorite brand, are hung on white rails, with some hanging above tables with folded clothes, giving it a greenhouse feel. Fitting rooms feature cloudy-translucent glass doors and are off to the side of the store space.
With the opening, MILLY launched a series of interactive art, music, and tech programming that will provide customers with experimental moments within the store. The pop-up store will remain open through the new year.
158 Mercer Street
New York, NY 10012