In true holiday fashion, Net-A-Porter kicks off the festivities of the season with the launch of its latest campaign as it fully embodies the merry essence of party dressing. Photographed and directed by Greg Harris, and featuring playful models Dilone and Hana Jirickova, the campaign takes viewers behind the scenes of the Net-A-Porter London HQ offices through the cheerful nature of a totally glam part-dance, part-dress-up party in the fashion closet.
Displaying exceptional pieces from Halpern, Dolce & Gabbana, Gucci, Jenny Packham, Blaze Milano, and Rosario, the models dance their way through Net-A-Porter London HQ, associating an undeniable sense of liveliness with the fashion staples depicted.
The fashion film begins with Dilone and Hana engaging in iMessage chatting regarding their frustration with their past the witching hour meeting on a Friday night. However, the initial sense of boredom soon ceases to exist as the girls spontaneously engage in an office-wide, totally chic dress-up party that leaves viewers undoubtedly wishing this were their office-life reality.
The images and accompanying film of the holiday campaign project a strong sense of joy in association with fashion, in anticipation of this holiday season. Viewers are alerted and drawn to the bold nature of the campaign as it serves as a playful diversion from the boring and rather uninspiring nature of a Friday night office meeting.
Behind The Scenes
Photographer/Director | Greg Harris
Models | Hana Jirickova & Dilone
Location | Net-a-Porter London HQ