Beloved Australian fashion brand Camilla and Marc launched a global campaign this week to raise awareness about ovarian cancer, and to raise funds for research to create a test for early detection. Ovarian cancer is the deadliest female cancer, and also the most underfunded.
The lack of awareness and funding for research for ovarian cancer are issues that strike close to home for Camilla and Marc, who lost their mother to ovarian cancer as children at the ages of 11 and 13 respectively. They have chosen to speak publicly about their experience for the first time as part of the campaign to help raise awareness. Every year, close to 300,000 women worldwide are diagnosed with ovarian cancer; research funding is limited, and there is no cure. There are minimal warning signs for ovarian cancer, and currently no early detection test; subsequently once ovarian cancer is diagnosed, it is often too late. “Ovaries. Talk About Them” is a bold campaign designed to get women and men talking about ovaries and ovarian cancer, with the ultimate goal of raising the necessary funding required to develop an early detection test. Camilla and Marc have created Limited Edition t-shirts as part of the campaign, and all funds raised through t-shirt sales will go directly towards research.
Global supporters such as Nicole Warne, Laura Brown, Sara Harris, Nina Garcia, Phoebe Tonkin, Teresa Palmer, Abbie Cornish, Charlotte Groeneveld, Ana Kras and others will wear campaign t-shirts this week and post on social media channels, supporting the campaign by using their platforms to shine light on the importance of ovarian cancer awareness and research.