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Chanel unveils Instagram feed for beauty devotees, plans for another beauty pop-up in West Hollywood

In a fashion and beauty world dominated by social media, it should be no surprise to see a major brand embracing user-generated content. However, it’s rarer to see a top luxury brand dedicating an official social feed solely to its fans and ambassadors, but that’s what has happened with the newly launched Chanel Instagram feed, @welovecoco, which brand officials said will be fully populated with content created by the French house’s beauty devotees.

Farfetch’s vp of creative Yasmin Sewell: ‘Fashion authority doesn’t come from analyzing data’ – Digiday

We spoke to Farfetch’s first vp of style and creative, Yasmin Sewell, about the role data does or doesn’t play in her job, the biggest undertaking when it comes to overhauling the site, and how a singular brand vision can emerge from a multi-brand marketplace.