Tiffany | Believe in Dreams Holiday 2018 Ad Campaign
Tiffany & Co. has once again teamed with Laird + Partners to fall down the rabbit hole in the houses most recent “Believe in Dreams” holiday 2018 ad campaign.
The epic spot is a continuation of the previous ‘Believe in Dreams’ campaign featuring Elle Fanning. This time around we are introduced to actress Zoë Kravitz as a sales assistant who is closing the store and is lured towards the flashing heart of a 10-foot robot made from the brand’s signature boxes. She climbs inside and falls through a void, landing in a whimsical wonderland that has an underground holiday workshop with craftspeople. A series of witty vignettes with cameos from models Karen Elson, Xiao Wen Ju and Maye Musk, ensue as Kravitz makes her way with the help of brand’s resident miniature ‘silvermen’, to a “Mad Hatters” tea party with none other than Naomi Campbell of course.
The backing track of “Dream On” by Aerosmith helps keep the pacing fresh with even the miniature silvermen tapping their feet to it (nice work MPC). One can only imagine the tune on repeat at the iconic retailer holiday windows. To coincide with the craftsmanship theme for holiday, the Tiffany New York flagship store will feature an actual workshop that will house jewelers, stonesetters and engravers. A nice synchronized tie in.
“The holiday season is a time of year when more than ever, we’re inspired to dream,” said Reed Krakoff, Chief Artistic Officer, Tiffany & Co. “At Tiffany, our artisans work to create magic and beauty in every piece. We created this film to bring their artistry to life and capture the spirit of a Tiffany holiday where anything is possible.”
Those possibilities are turned into a reality by what The Impression sees as the strongest team-up of an American brand with a fashion creative agency. Tiffany & Co. with Laird + Partners is helping to build a dynamic longer term story that is finally putting the iconic luxury brand in the proper spotlight. With Krakoff at the helm it appears that Tiffany & Co. can really dream on to become the leading global luxury house they were established to be.
Tiffany & Co. Chief Artistic Officer | Reed Krakoff Agency | Laird + Partners Chief Creative Officer | Trey Laird Senior Art Director | Michael Riso Art Director | Grant Stewart VP, Account Director | Caroline Macmillan Account Supervisor | Brittany Williams Head of Shoot Production | Ray DiPietro Executive Producer | Miriam Herzfeld
Talent | Zoë Kravitz, Naomi Campbell, Karen Elson, Xiao Wen Ju and Maye Musk, & Brad Calcaterra
Director | Mark Romanek DP | Adam Richards Production Designer| Jeff Higinbotham Editor | Damion Clayton, Rock Paper Scissors VFX | MPC Music | “Dream On” by Aerosmith