Following up on his successful, larger-than-life runway shows in New York , Los Angeles, and London, Tommy Hilfiger is taking the road show East this September to unveil his Fall 2018 show in Shanghai.
The see-now-buy-now show will be the designers first collaboration with racing icon Lewis Hamilton since signing the British Formula One race car driver and four-time world champion as brand ambassador earlier this spring. Hilfiger’s TommyxLewis collection will drop September 4, right before New York Fashion Week starts for Spring 2019.
Earlier this year, the duo gave us a look into what was to come when they were seen together in Shanghai and released the collection’s logo and flag as well as what inspired the collection.
“For Fall 2018, our experiential event will evolve to become an even greater storytelling experience that celebrates our powerful Fall 2018 collections and ambassador partnerships,” said Tommy Hilfiger. After successful stops in North America and Europe, I look forward to unveiling our next season on a new continent.”
It’s likely that Gigi Hadid, who collaborated with Tommy Hilfiger in the recent past, will also be there for the debut of TommyxLewis.