No matter the advancements in technology, architecture, or civilization, the natural elements of sky, water, and land have an everlasting beauty that will forever be a radiating treasure. Mono Lake, California has been featuredin a variety of art and pop culture pieces, including the inner cover sleeve of Pink Floyd’s most sold album “Wish You Were Here.” Today, the fashion industry experiences the collaboration of Eckhaus Latta and Ugg in their own utilization of the allure and landscape of the picturesque lake.
Photographer Zoë Ghertner’s naturalistic style makes her the essential choice for Eckhaus Latta’s creative directors, Mike Eckhaus and Zoe Latta. The rule of thirds is a primary lesson in photography and here, Zoë utilizes this foundational tool to capture each subject while creating a landscape photograph that could easily fall into a National Geographic. By not having the model be the center subject of the photo, Zoë creates a composition and a true art piece while still accentuating the clothing and shoes.
Mono Lake’s grand blue sky and warm ground creates a combination of color and earthly energy that speaks loudly to the sheepskin brand. As the first fashion campaign shot in this Southern Californian soil, these coastal brands incorporate the natural beauty and raw elements of the environment into a industry based on manufacturing and materials.
For the Ugg x Eckhaus Latta collaboration, the pure beauty of the lake accents the natural and warmth attributes of the campaign’s line. Zoë Ghertner’s picturing of Mono Lake’s splendor has us in gratitude for the bicoastal collaboration of these two brands and has us wishing we were there.
Eckhaus Latta Creative Director | Mike Eckhaus & Zoe Latta Art Director | Eric Wrenn Photographer | Zoë Ghertner Models | Rose Daniels & Tommy Alvarez Stylist | Avena Gallagher Casting Director | Rachel Chandler for Midland Agency Location | Mono Lake, California
WHERE FASHION GETS CREATIVE
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