Versace Jeans Couture

Spring 2021 Ad Campaign

Review of Versace Jeans Couture Spring 2021 Ad Campaign by Versace Creative Director Donatella Versace and
Photographer/Director Davit Giorgadze with Model Kerolyn Soares

Versace Jeans Couture strips back for a simple yet energetic Spring 2021 campaign by photographer and director Davit Giorgadze.

Giorgadze captures the collection in a series of straightforward portraits. Staples like denim jackets and straight-cut jeans are illuminated with gold hardware and dye patterns like camouflage and floral baroque flourishes. Accessories like gogo boots, fishnets, and sporty shades finish off the looks – though going topless seems to be the strongest accessory of all.

The short film sets these portraits in motion, introducing dynamic camera work, fast cuts, and motion blur to augment the raw, youthful energy that characterizes the line.

Versace Creative Director | Donatella Versace
Photographer/Director | Davit Giorgadze
Model | Kerolyn Soares