Today the competition is fierce. More brand images are created and shared in a single day than in an entire year several decades ago. That is why the art of storytelling has become even more essential to gaining what The Impression dubs ‘Mental Real Estate.’ And just like the real world of real estate; size, presentation, consistency, and location matter.
Storytelling is an art form and requires the strength of consistency, the understanding of ones DNA, the respect for ones heritage, and the eye to make impactful and memorable impressions through simple messaging. The triad of the house of Versace, Creative Art Director Ferdinando Verderi, and Photographer Steven Meisel understand just how fierce the competition is. That’s why they have respected their heritage and gone to the 80’s Avedon/Versace well for presenting a look that is equally fierce for today.
Enlisting an updated array of today’s supermodels including Bella Hadid, Shalom Harlow and Irina Shayk, Meisel and Verderi have again presented a straight forward campaign juxtaposing drama against the simplicity of a clean backdrop. Allowing the coloring and dynamic patterns of Artistic Director Donatella Versace’s campaign to do all the talking while the models do all the walking. Literally as the behind-the-scenes look at Shalom Harlow exemplifies. Fierce indeed!
Versace Creative Director | Donatella Versace Creative Director | Ferdinando Verderi Photographer | Steven Meisel Models | Adut Akech, Bella Hadid, Blesnya Minher, Imaan Hammam, Irina Shayk, Joao Knorr, Kris Grikaite, Luc Defont, Rianne Van Rompaey, Salomon Diaz, Shalom Harlow, & Vittoria Ceretti Stylist | Jacob K Hair | Guido Palau Makeup | Pat McGrath Casting Director | Piergiorgio Del Moro