Store Scout – Carven Paris Flagship Re-Opening
BY MARISSA TERRILL
Carven has re-opened their newly re-designed Parsian flagship on rue de Grenelle. The re-design comes a year after Serge Ruffieux was named the new creative designer of the brand, showcasing the new aesthetic he has ushered in.
The new architectural concept presents a contrast between simplicity and sophistication. Moving away from the typical sheen of luxury interiors, the brand went for behind-the-scenes feel with custom-made pine wood walls, giving the feeling of a work-in-progress. Consumers get the illusion that they are standing on the opposite site of a backstage set. Black clothing rack rails, concrete-esque blocks, and green curtains complete the backstage feel, making one wonder “What is behind that wall?”
Location Contact Hours
13 BIS RU DE GRENELLE
Monday- Saturday 10:30am-7pm