Giada Fall 2019 Ad Campaign by Inez & Vinoodh & Giovanni Bianco


Fall 2019 Ad Campaign by Inez & Vinoodh & Giovanni Bianco

Luxury brand Giada has unleashed a wave of aesthetically pleasing stills by Inez & Vinoodh for thier fall 2019 campaign art directed by Giovanni Bianco and the team at GB65, each including both black and white and colour, as well as silhouettes and close-ups.

The several contrasting photographs include full body pictures that feature the new collection, juxtaposed beside close-up portraits, exposing the ingenious designs. For each duet, one image is in colour, with the other being monochromatic. Each set of neighbouring images are great depictions of the combination of classicism and modernity that is evident in the house’s upcoming line.

Giovanni Bianco’s creative direction, portrays a singular goal of creating an attitude for the collection. With this, the campaign also includes a simple and artistic short film, the fluidity and upbeat tone of which is similar to that of the complimentary pictures. Altogether, the campaign serves as a perfect look into the upcoming chapter in the fascinating life of Giada. We are excited to see what else is possible for such a new brand, and hope to see much more of this relaxed perfection.

Giada Creative Director | Gabriele Colangelo
Agency | GB65
Creative Director | Giovanni Bianco
Photographer | Inez & Vinoodh
Model | Sasha Pivovarova
Stylist | Karen Kaiser
Hair | James Pecis
Makeup | Dick Page
Casting Director | Angus Munro