Liu Jo Spring 2020 Fashion Ad Campaign Photos

Liu Jo

Spring 2020 Ad Campaign


It’s your 25th birthday, let’s have a party! This year, Italian clothing brand Liu Jo teamed up with fellow 25-year-old to be, world-renowned Supermodel Kendall Jenner, to commemorate their mutual milestone.

With no shortage of sparkle and shine, Jenner embodies the perfect 25-year-old in this newest campaign, shot by Mert Alas and Marcus Piggott. The first film features the model showered in alternating colors; pink, white, silver. Dressed in denim and sparkles, this disco-chic young millennial shows off the best qualities of the clothing, and the brand, celebrating sexiness in a way not too overwhelming.

She makes your 20s look glamorous, with a simple beauty and style perfectly captured in the set of images released along with the films. Not only does the audience get to celebrate with Jenner in the original film, or even just observe her beautiful portrayal of Liu Jo’s designs in each photograph, but we get a light-hearted glimpse at her warm personality in the second film. The cute birthday card is very appreciated, and #Bornin1995 is a hashtag that can also appeal to an entire year’s worth of millennials.

Kendall Jenner and Liu Jo seem like a match made in heaven, and definitely one we hope to see continue to grow and celebrate birthdays together. The supermodel and the brand share a fun-loving essence, and will certainly make all young 20-something-year-olds incredibly hopeful for the years to come.

Liu Jo Spring 2020 Fashion Ad Campaign Photos

Agency | Macsiotti 
Creative Direction | Macsiotti 
Photographer | Mert Alas and Marcus Piggott
Model | Kendall Jenner