Loro Piana

Sesia Spring 2021 Ad Campaign

Review of Loro Piana Sesia Spring 2021 Ad Campaign by Photographer David Sims with models Natalia Vodianova, Malika Loubak, & Tong Liya

Loro Piana reasserts its role as one of the fashion industry’s most essential leaders in an elegant campaign for Spring 2021. Featuring photography by David Sims, the campaign highlights the house’s new and exquisitely crafted Sesia bag.

Simple yet effective, Sims’ thoughtful and airy imagery emphasizes the masterful construction of the bags. He highlights both form and function by conveying a sense of softness and practical versatility. The three women of Sims’ thoughtfully chosen cast each exude a unique personality and beauty.

In addition to emphasizing the sophistication of the designs, we can detect in the imagery a subtle push from Loro Piana to expand their offerings and image to be more holistic, which reflects a wider trend in the industry from labels and designers to position themselves more as lifestyle brands.

In the styling, all soft and warmly off-white cashmere sweaters, we see a reference to Loro Piana’s heritage as one of the world’s leading manufacturers and suppliers of wool.

All together, the campaign is a well-executed effort to communicate what Loro Piana is all about. By celebrating the timelessness of the house’s masterful craftsmanship, the campaign demonstrates that Loro Piana are always ready to keep making history.

Photographer | David Sims
Models | Natalia Vodianova, Malika Loubak, Tong Liya