The Ports 1961 Spring 2020 campaign is an awesome homage to fashion magazine covers of the ’80s.
If the inclusion of the year of its founding in its name wasn’t enough to assure you of the brand’s love of the vintage, this campaign definitely is. Ports Creative Director Karl Templer and Creative Director Fabien Baron imagine the campaign as a series of fashion magazine covers. With their closeup portrait shots, eye-popping combinations of patterns and color, and emphasis on hair, the covers recall the fashion magazines of the 80’s, especially Vogue. Fashion photography mastermind Steven Meisel energetically captures the totally radical vibes of his cover models, creating images that are at once playful, powerful, and elegant.
While a large part of this campaign’s strength is its very visible inclusion and celebration of women of color and darker skin tones, it was not so in the ’80s. A quick internet search reveals that fashion magazine covers of that era were very white, in fact almost entirely so. Much progress has been made since then, and the industry continues to move forward. This campaign raises a strong voice in that conversation by merging an aesthetic heritage with the progressive and inclusive mindset that the industry should be striving for today.
With its thoughtful combination of colorful vintage flair and subtle commentary on the history of its industry, the campaign is a big success.
Ports 1961 Creative Director | Karl Templer Agency | Baron & Baron Creative Director | Fabien Baron Photographer | Steven Meisel Models | Abby Champion, Jessica Fennix, Kaia Gerber, Lys Lorente, Mona Tougaard Stylist | Karl Templer Hair | Guido Palau Makeup | Pat McGrath Casting Director | Michelle Lee