Mark Seliger, Christie’s And RAD Partner To Raise Funds For Celebrity’s Choices of Covid-19 Charities
Online Auction Of Photographer Mark Seliger’s Most Unforgettable Celebrity Portraits Opens For Bidding May 28 With 100% Of The Proceeds To Be Directed To Covid-19 Related Charities
In the time of need, fashion’s leading portraitist, Mark Seliger, has teamed with longtime associate Arianne Phillips and her RAD (Red Carpet Advocacy) to produce an auction at Christie’s to benefit multiple COVID-19 relief organizations. The auction, which starts on May 28th, features 25 of Seliger’s most-celebrated portraits with 100% of the proceeds from the auction of each portrait being donated to the subject’s charity of choice to support relief for victims, front-line workers, and those impacted by the COVID-19 pandemic.
Fortunately, Seliger and RAD’s Arianne Phillip’s and co-founder Carineh Martin’s strong relationships have brought together a whos-who of international talent quickly with the goal of raising as much money as possible for charity during these unprecedented times. Jennifer Aniston, Mikhail Baryshnikov, Johnny Cash, Kurt Cobain, Laura Dern, Leonardo DiCaprio, Dr. Dre, Billie Eilish, Tom Hanks, John Lee Hooker, Lenny Kravitz, Jennifer Lopez, Julia Louis-Dreyfus, Jerry Garcia, Courtney Love, Lin-Manuel Miranda, Willie Nelson, Brad Pitt, President Barack Obama, Keith Richards, Nicole Kidman, Jerry Seinfeld, Snoop Dogg, Bruce Springsteen, Amy Schumer, U2, Oprah Winfrey, and Reese Witherspoon have all been involved and where possible, the portraits include a signed note from the sitter as a personal thank-you to the successful bidder.
The program kicks off a new joint fundraising and advocacy campaign, RADArt4Aid, a dedicated global auction to benefit multiple COVID-19 relief organizations. Award-winning American photographer Mark Seliger, known for iconic portraits of politicians, musicians, actors and celebrities featured on the covers of Rolling Stone and Vanity Fair, is kindly contributing limited-edition prints from his own archives to a special philanthropic auction at Christie’s, with the goal of raising as much money as possible for charity during these unprecedented times. RAD is producing the campaign and driving advocacy for the benefitting charities.
A hundred percent of the proceeds going to Covid relief organizations was important to me and we found that creating with Arianne and Carineh of RAD allowed for that as they focus on celebrities with the right causes. We had a pretty amazing response from our subjects and before we knew it we had 25 great talents who were ready to sign off on this initiative.
– Mark Seliger
Selected charities to receive proceeds from the portrait sales include: America’s Food Fund, American Red Cross, Broadway Cares/Equity Fights AIDS’ COVID-19 Emergency Assistance Fund, Community Food Bank of New Jersey, Direct Relief, Get Us PPE, Good+Foundation, Hidden Heroes, The Let Love Rule Foundation, Meals on Wheels, Middle Way House, The National Association of Free & Charitable Clinics, New York Cares, The Prince’s Trust, Support + Feed, and World Central Kitchen, amongst others.
Mark and I have collaborated together for over 20 years from Italian Vogue fashion shoots to Rolling Stone covers. When he came to RAD in April explaining he really wanted to do something to give back, Carineh and I proposed curating a selection of portraits of his work and engaging the subjects to join us by not only endorsing the auction but choosing their own charity that they care about under the Covid umbrella. The result is a beautiful story of over 25 talents who are supporting front line workers, essential workers, food and security workers, veterans, mental health workers, women’s shelters, and more for Covid relief.
– Arianne Phillips, Co-Founder RAD (Red Carpet Advocacy)
The auction opens for bidding May 28 and runs through June 12, with all browsing and bidding conducted entirely online. In addition, Christie’s and Mark Seliger Studio (in association with Beekman Social and Lund & Partners) have partnered to produce accompanying videos and content that will reveal the never-before-told stories behind the photoshoots that produced these extraordinary portraits.